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FREELANCE/PERSONAL
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About Me :)




02 ROLE MODEL: KANSAS ANYMORE + NO PLACE LIKE TOUR 2025
2024





PRODUCT DESIGN



PROGRAMS USED:
Adobe Photoshop
Adobe Illustrator
Postcard(s) and graphics sent as a surprise to fans in the mail (+via email) to help push the tracklist release of Role Model’s album, Kansas Anymore (July 2024)

The project goal was to create an immersive visual experience that would amplify fan engagement and excitement for new music to come.

DELIVERABLES:
1 graphic titlecard per song (13 postcards)
2 physically printed postcards to be sent in the mail to fans
1 graphic titlecard per deluxe song (4 postcards)
1 tour merchandise postcard
stamp graphic(s) for IG stories


FAN INTERACTION: @noplacelikehome

Kansas Anymore



Kansas Anymore (The Longest Goodbye)





No Place Like Tour


With the release of his highly anticipated second album, Kansas Anymore quickly became a fan favorite among pop music lovers.

I was given the opportunity to design postcards that would complement the album’s creative direction, using them across email marketing campaigns, at live shows, and even as a surprise gift for fans through mail.

These postcards initially launched as a limited edition to tease the album's tracklist but have since grown into a unique bond between Role Model and his fans.



(IG Stories + Postcard)



From 2024 to 2025, Role Model traveled across Europe, the U.S., and Australia on a 46-stop world tour.

On each show day, @noplaceliketour (Role Model HQ) shared interactive story sticker stamps, giving fans the chance to engage with and build excitement around the tour.

I had the opportunity to design these story sticker stamps as well as the original story template used at each show.

Additionally, at every stop, a few lucky fans received a special surprise postcard created just for the tour, available exclusively at the merchandise booth.




The Secret of Us Tour 2024During each stop on Gracie Abrams' The Secret of Us Tour, Tucker (Role Model) would write a personal message on one postcard each night and hand it to a lucky fan in the crowd.
No Place Like Tour 2025
On his headline tour (No Place Like Tour), I created a brand new postcard, exclusive to those going to the show. A surprise signed postcard will be randomly included in a few merch purchases every night.

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KAILE MORGAN LEONG
KAILEMORGANN.COM