GRACIE — KAILE MORGAN LEONG

GRACIE ABRAMS: THE SECRET OF US (release date June 21)

Deliverables:
5 static Instagram posts (carousel)
Promoting collaborative events with coffee shops around different cities in the US after tour and album releases.
2 static Instagram posts
Promoting upcoming events for Gracie Abrams’ new album in LA.

Gracie’s Secret Spots

Introducing Gracie’s Secret Spots, a fan-centered day in LA where fans can visit Gracie inspired events, billboards, shops, and more.

I had the opportunity to design the Instagram carousel post to help fans know about the album release festivities!

Posted here: @gracieabramshq

Asshole of the Year Ribbon

An interactive website allowing fans to create their own polaroid frame and photo edit by adding stickers, changing the colors of frame, and inserting their own images.

I had the opportunity to design the ribbon stickers that are showcased in the sticker customization section, inspired by the I Love You, I’m Sorry Music Video

I Love You, I’m Sorry Website

Coffee Debriefs (USA Tour Stops)

At every TSOU tour stop in the US, fans have the opportunity to visit the local coffee shop listed to join in on the TSOU coffee debriefs.

Customized Gracie Abrams inspired drinks are available for purchase along with free buttons and stickers to commemorate their tour chat experience (while supplies last).

Coffee Debriefs (Buttons)

At each coffee debrief location arounf the US, fans recieved a complimentary sticker and button for showing up and ordering Gracie’s specialty drink at the coffee shop.

Style and buttons designed by Bravado
Edited and revised by Kaile Leong

Instagram carousel post designed by Kaile Leong

Coffee Debrief Coffee Shop Menus

At each coffee shop location, I created a menu that allows fans to know the specialty drink offered at the time of purchase.

These are meant to be kept by the fans to commemorate their experience (hence the address and labeling) as many fans enjoy and value physical items.

Coffee Debriefs (Album Release)

To celebrate the release of Gracie Abrams’s sophomore album The Secret of Us, @gracieabramshq held coffee chat events around the US for fans to connect and talk about the album.

I was tasked with creating Instagram carousel posts so fans can attend their closest morning debrief coffee chat in their area.

Posted here: @gracieabramshq

These assets were later used within further marketing:

Stationhead Pre-Party
@gracieabramshq

Official Streaming Parties
@gracieabramshq

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KAILE MORGAN LEONG
KAILEMORGANN.COM