Oddli x Role Model — KAILE MORGAN LEONG

Singer/Song-writer Role Model and clothing brand Oddli collaborated on a collection encapsulating his new album, Kansas Anymore. This collection includes 3 shirts along with a pair of boxers and 2 scarves.

I was given the opportunity to design the physical objects and branding for this collection, including social media assets, web design, and stickers, along with the photobooth in collaboration with Meta at the pop-up event that took place on August 11, 2024.

DELIVERABLES:
14 Exterior/Interior Photobooth Panels
7 Photobooth Screens (User Journey)
1 Printed Photo Strip
2 Digital Photo Strips
4 Oddli x Role Model Stickers
3 Table Cards
1 Oddli x Role Model Postcard
1 Oddli x Role Door Decal
1 Social Media Post
2 Web Banners

Branding + Stickers

Oddli x Role Model Stickers

These 4 stickers were designed using Oddli’s custom plaid pattern along with cross stitch designs created by an artist in Brooklyn, NY.

These stitched patterns were then scanned and used between different assets, incuding a silk scarf from their collaboration.

Stickers (2in) placed on bags when customers made a purchase.

Decal sticker (24x27in) on the door at the entrance of the event.

Close up of the shopping bags provided after purchase.

Photobooth

In collaboration with Meta, this photobooth consists of 14 designed panels of which I had the opportunity to create.

The inspiration behind these designs are from Role Model’s album Kansas Anymore, and its country-pop genre of music. This cross-stitch style is an ode to the feeling of “home” and comfort. This photobooth was intended to be interactive and a photo opportunity spot for fans to pose with during their time at the event.

Illustrations, border, typography, and cross-stitch icons by Kaile Leong

Photobooth User Journey

Inside the photobooth, the user will be prompted with screens detailing how the photobooth works.

The first screen prompts the user to pick either black & white or color for their photo preference, followed by a countdown (3, 2, 1) and a screen to enter their email/phone to recieve their photos.

Within the design of this booth, the lyric reference from The Dinner on Role Model’s Kansas Anymore
”I click my heels 3 times...” is displayed during the 3 second countdown of the camera.

Photo Strips and Gif

After going through the user journey and taking your photos, you get to enter your email for 2 digital photo strips (1 gif, 1 static image) along with 2 printed photo strips to keep and take home.

This way, anyone who went to the event has the opportunity to post and/or share online, specifically through Instagram (Reels).

Table Cards + Postcards

The table cards displayed at each station at the pop-up allowed fans to effortlessly move throughout the space.

The 3 stations:
CALL HOME
A red phone was attached to the wall which allowed fans to leave messages for Tucker.

WRITE HOME

Tracklist Postcards for Tucker’s album, Kansas Anymore were on display and fans could write to their friends/family and get them mailed out.

WHERE’S HOME?
A globe was placed on the table allowing fans to place a red pin/needle of where they were from.

Socials & Web Banners

On social media, Oddli and @noplacelikehome made a collaboration post on Instagram announcing the pop-up event taking place on August 11, 2024.

To keep the designs consistent, the same border, typography, colors, and plaid pattern were used within the design process.

@rolemodelupdated

Oddli x RM Take Me Home Scarf

With the initial idea of creating a scarf, Oddli’s team collaborated with Role Model’s Fan Engagement Team to design a collection inspired by his new album, Kansas Anymore.

Following the theme of cross-stitched imagery, I began to brainstorm different ways in which the album could be represented and shown through clothing and design.

I settled on an idea to create icons that represents each song on the album, which was then approved by both teams.

Along with Grace Garrou and Randi Cass, we brainstormed specific icons that could potentially represent songs, and once we narrowed down our choices, an artist in Brooklyn, NY cross-stitched the icons physically on cloth.

TRACK(LIST) OF IEMS
Writings on the Wall: Red phone
Look at That Woman: Gold hoops
Scumbag: Train
Oh, Gemini: Gemini symbol
Frances: Pine tree
Superglue: Glue bottle
The Dinner: Red slippers
Deeply Still in Love: Cowboy hat
Slut Era Interlude: Bed
So Far Gone: Lizzy and Tucker
Slipfast: House
Compromise: Rose
Something, Somehow, Someday: Teacup

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KAILE MORGAN LEONG
KAILEMORGANN.COM